About Juan & Juan

The journey to founding Juan & Juan Ltd., a company dedicated to importing speciality products from Ecuador, has been shaped by my extensive professional experience and deep connection with the Ecuadorian export sector.



My career began at a coffee exporting company in Ecuador. This initial experience ignited my passion for the industry and provided a solid foundation in international trade. Building on this, I later became a coordinator for the export promotion of the Ecuadorian coffee industry. These roles not only refined my expertise in the sector but also deepened my appreciation for Ecuador’s rich and diverse products.

With 15 years of international trade experience, I’ve served as Ecuador’s commercial attaché in Panama (2012), the UK (2015), Switzerland (2019), and Germany (2020). These roles gave me deep knowledge of Ecuadorian exports and their adaptation to various markets, allowing me to identify unique product characteristics. My consultancy work with Germany’s Import Promotion Desk and the United Nations’ International Trade Centre further expanded my understanding of global trade dynamics.

Living in the UK for over seven years has provided me with insights into British consumer preferences, helping me curate Ecuadorian products that appeal to this market. As Co-Chair of the Anglo-Ecuadorian Society, I work to strengthen cultural and business ties between the two countries.

Juan & Juan Ltd. was founded to bring the unique flavours of Ecuador to the UK. Our company offers high-quality specialty products that cater to the British market, aiming to bridge cultures and create lasting connections through shared culinary experiences.

“Everyone kept asking me with whom I was going to start this project… and I was always saying, it’s just me. At some point, I started to say ‘me and myself’. This is how I came up with “Juan & Juan”

Juan Teran Jurado

CEO & FOUNDER